About Apothaka®

Founder of Apothaka®

Natasha Dauncey

I'm Natasha Dauncey, founder of Apothaka® . I'm passionate about creating thoughtful formulations which support a healthy skin barrier and provide an enjoyable, sensorial experience through elegant textures and scents. Where so much of the beauty industry is focussed on an unrealistic goal around "perfect" or "flawless" skin, Apothaka®'s aim is to reset the goal to healthy and real, unfiltered skin whatever your age (you won't find "anti-ageing" talk here!)

Apothaka® is all about

Unique, high performance formulations which support a healthy skin barrier

Lightweight textures which are enjoyable to use and are less likely to clog pores

Elegant aroma blends which are a treat for the senses (+ fragrance free range!)

Minimalist range which respects your skin and the environment

Inclusive skincare: regardless of age, gender, race

Vegan friendly, cruelty free AND free from fear - being ethical extends to marketing too!

Supportive skincare: healthy skin for all

I have carefully created my own formulations using the best of what nature & science have to offer (skincare doesn't need to be about one OR the other!). Everything is made here in the UK in small batches, no pre-made bases are used, giving me full control of the ingredients, which I select based on their benefits for your skin and their texture. Essential oils and fragrances where used, not only provide a subtle scent, but can also help to improve your overall sense of well-being. Apothaka® products are about improving the way skin looks and feels but also about enjoying the experience of using them: like bringing a bit of the spa experience at home. My range is growing slowly (but responsibly!): my aim is to develop a complete but curated skincare routine which allows you to keep things simple and doesn't overwhelm you! I ship products worldwide to most countries. Shipping information can be found here.
You can hear more about my story, brand values and how I like to do things differently here.
Please get in touch if you would like to know more about my products or need help choosing, I would be happy to hear from you.